Ethiopians are deeply rooted in their coffee culture. It is at the heart of countless moments, whether happy or sad, and it defines how we interact with one another. The Ethiopian coffee ceremony inspired Muya’s interest in the coffee business, believing that coffee was more than a few sips of caffeine to get them through the day. Despite the unusual and unexpected benefits of working from home in 2020, we still enjoy a deep-brown brew.

Westerners have an unparalleled love for the deep-brown brew even before the pandemic. They are always caffeinated with access to a kettle/coffee press. The average American consumes 64% of coffee daily, and Brazil exports more than 5 billion pounds of coffee every year. 48% of millennials are said to drink gourmet coffee frequently. In Ethiopia, where our beans are grown, the Ethiopians export 3.98 million bags yearly, making them the world’s 5th largest coffee supplier.

Here are some facts and stats about your favourite brew that you may not have known

In the UK, the story is similar. More than 95 million cups of coffee are consumed every day. Additionally, more than 200,000 jobs are created by the coffee industry, and 76% of those 95 million cups contain British products. Coffee is thought to have stimulated the senses for the first time by the Oromo people of Ethiopia.

This region was the home of the first Arabica coffee beans in Africa, producing a rich, full-flavoured bean that ultimately pushed them to become one of the top exporters. In the southwestern Ethiopian Highlands, a town called Kaffa is where coffee was named. According to Ethiopians, coffee was first picked around 850 AD by a goatherd named Kaldi, known for making the first cup of coffee in the 15th century.

When Kaldi noticed his goats were fervently consuming bright red berries from trees on one specific patch of land, they were livelier than usual. Kaldi tried some of the berries for himself to not waste his time and soon found he was also energised. From this moment forward, the beans played an important cultural role in Ethiopians’ lives throughout history. He brought them to a local monastery, and our favourite drink was born.